The Beer Club Facebook Page Likes grew from 0 to 500 Likes in 3 months.

The Beer Club is Ireland’s best source for Craft Beers from around the world.

The Beer Club wanted to increase their online presence to engage with their customers more effectively. They engaged Exist to create a Facebook Page and to run a competition to grow their number of fans by giving away a rare case of craft beer once they had hit their target of 500 Likes.


  • – A Fan Gating Page to encourage users to Like The Beer Club Facebook Page before they could enter the competition.
  • – Include a ‘Share’ element to encourage the virality of the promotion.