The Beer Club Facebook Page Likes grew from 0 to 500 Likes in 3 months.

Description:
The Beer Club is Ireland’s best source for Craft Beers from around the world.

Objective:
The Beer Club wanted to increase their online presence to engage with their customers more effectively. They engaged Exist to create a Facebook Page and to run a competition to grow their number of fans by giving away a rare case of craft beer once they had hit their target of 500 Likes.

Functionality:

  • – A Fan Gating Page to encourage users to Like The Beer Club Facebook Page before they could enter the competition.
  • – Include a ‘Share’ element to encourage the virality of the promotion.