Houses, Castles & Gardens of Ireland Facebook Page Likes grew from 170 to 1179 Likes in 2 months.

Description:
HCGI has been for forty years promoting it’s member’ houses, castles and gardens which are open to visitors in the Republic of Ireland and in Northern Ireland.

Objective:
HCGI, with funding and support from Failte Ireland, required Exist to help develop a Facebook competition to boost fans on their newly launched Facebook Page in conjunction with their pre-marketing activities leading up to their appearance at the RHS Chelsea Flower Show 2012. The target was to hit 1,000 Likes prior to the show.

Functionality:

  • – Include a Fan Gating Tab to encourage users to Like the Page prior to entering the competition.
  • – Include a share element to encourage the virality of Facebook.
  • – Collect user information such as name and email address to use in future marketing activities.

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