Marketing concerns when developing a website.

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You have created your website and it looks good. Now what? What other activities are necessary to ensure somebody will actual see your site? I have listed some, not all, the marketing activities that will put your site in a good position to be seen.

  • Search Engine Optimisation- Wikipedia’s definition: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
  • CSS– allows for consistent styling on the site making it easier to read by both search engines and consumers.
  • Keywords and Keyphrases– If the companies objectives is to be seen on the Internet and they do not want to rely wholly on consumers typing their specific URL of their website then it is necessary to have an understanding of how important having the right keywords are to the success of the organisations search engine optimisation activities.
  • Links and link backs-good way to get visitors from other sites but also helps to establish your relevance and credibility within an industry/market.Helps to show the search engines that you are relevant, particularly if you have links from established opinion leaders in your industry/market. meta tags, alt tags etc.- Allow website to communicate to the search engine via the back-end of the website. This allows search engines to properly classify your site and direct the relevant visitors to your site.
  • New content– Search engines like new content, says that you are an active, relevant organisation.
  • Objectives of website– is for reference, creating awareness, for selling etc.
  • Visitors route– what do you want visitors to do, act upon
  • Message (target market relevant, SEO friendly etc.)- Message is everything. This helps to define the route visitors take, establishes your relevance to your target audience, defines the organisation, product and brand. This is also important for SEO activities. Search engines analyse the message (the words) to find what is relevant to your website and then directs visitors via their keywords and phrases to your site (hopefully).
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